Photo by Spencer Watson on Unsplash
According to the research, consumers are increasingly concerned about sustainability issues strongly associated with forests. In fact, the primary concern of consumers among forest issues is the impact of deforestation on climate and biodiversity. The survey found that 86 per cent of consumers try to avoid products that damage biodiversity and almost seven in ten of global consumers want to choose products that do not contribute to climate change.
The study was conducted by GlobeScan and it surveyed 12,000 people in 15 countries that includes Canada, Chile, Colombia, China, Germany, India, Italy, Mexico, Poland, South Africa, South Korea, Sweden, Turkey, UK and USA.
